I am a perfumer by profession. Studied perfuming at center of excellence, Manchester and did my research in Dubai. With increasing popularity of handcrafted, nature oriented fragrances in the west. I wanted to get the same for the Indian market. As I studied Indian perfume trends. Maximum brands are running behind getting perfumes made in factories using harmful synthetic and making profits as the margins are high in this industry. But no one wants to understand what they are selling you. Thus I wanted to change the same and instead of harsh chemicals I wanted to create a niche of simple, nature inspired fragrances that are free of any toxic substances. Our perfumes are as simple as just a blend of essential oils, glycerin and rose water. Sounds simple but is complex because of the formulas I create.